LeadPipe

Sales reps spent hours on data entry instead of selling

LeadPipe is a sales intelligence platform that helps Dutch B2B companies generate and qualify leads. Their sales team works intensively with HubSpot as their CRM, but ran into a frustrating problem: manually looking up and entering company details.

Every time a new contact was added to HubSpot, a sales rep had to manually look up the company details. Find the KVK number, verify the company name, enter the business address, determine the legal form, and check the VAT status. Per contact, this took 5 to 10 minutes. With dozens of new contacts per day, it added up quickly.

The sales team spent an average of 5 hours per week manually looking up and entering company details. That is more than half a working day not spent on selling. Moreover, data quality was inconsistent. Different team members spelled company names differently, addresses were incomplete, and VAT statuses were rarely verified.

This had direct consequences for sales results. Incomplete company profiles made it difficult to qualify leads. Incorrect details led to embarrassing miscommunication with prospects. And the sales team lost motivation due to the repetitive data entry work.

Automatic CRM enrichment via the KVKBase API

LeadPipe built an automatic enrichment pipeline that enriches every new HubSpot contact with company details via the KVKBase API. As soon as a contact is created with a KVK number, a webhook is triggered that calls the KVKBase API and enriches the contact with complete company information.

The integration is built in Python and runs as a serverless function. For each new contact, the KVKBase API is called with the KVK number. The API returns the company name, business address, legal form, SBI codes, and VAT number with validation status. These details are automatically written to the correct HubSpot fields.

import requests

def enrich_contact(kvk_nummer: str) -> dict:
    """Enrich a HubSpot contact with KVKBase data."""
    response = requests.get(
        f"https://api.kvkbase.nl/v1/lookup/{kvk_nummer}",
        headers={"Authorization": f"Bearer {API_KEY}"}
    )
    company = response.json()

    # Update HubSpot contact with enriched data
    return {
        "company_name": company["naam"],
        "address": company["adres"]["straat"],
        "city": company["adres"]["plaats"],
        "postal_code": company["adres"]["postcode"],
        "legal_form": company["rechtsvorm"],
        "vat_number": company["btw_nummer"],
        "vat_valid": company["btw_geldig"],
        "sbi_codes": company["sbi_codes"],
    }

The system now processes more than 10,000 lookups per month. Every new contact is enriched within seconds with accurate, up-to-date company details. The sales team never has to manually search for company information again.

In addition to automatic enrichment, LeadPipe also built a bulk import feature. When a new list of prospects is uploaded to HubSpot, all contacts are automatically enriched via the KVKBase API. This made it possible to process large prospect lists in minutes instead of days.

Data quality rose to 97% accuracy. Because all company details come directly from the official KVK database, company names, addresses, and legal forms are always correct and consistently formatted. This improved not only CRM hygiene but also the professionalism of communication with prospects.